During my time at College of the Canyons, I was involved with the American Advertising Federation chapter. During the 2016-2017 academic year, we worked on creating a strategic marketing plan for the Asian frozen food company, Tai Pei.
Specifically, I helped with:
• Developed a comprehensive research plan through online surveys, man-on-the-street interviews, focus groups, and in-depth interviews using ZMET: Zaltman metaphor elicitation technique.
• Drafted media plan consisting of social media selection, scheduling and budgeting across TV, print, radio, out-of-home, and online advertising from research gathered.
• Presented a $10M marketing communications plan of Tai Pei, an Asian frozen food company, to judges.
Overall, my team placed 5th at district competition at the University of California, San Diego.
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