Portfolio

This class is the introduction to marketing management - topics covered include management strategy, implementation, and control; customer satisfaction and consumer behavior; product development; pricing strategy; marketing communications and promotion; distribution; international marketing; and marketing environment, laws and ethics.

This class emphasized on the use of marketing research as an adjunct to marketing strategy and policy formulation and on extensive application of statistical techniques and decision-theory concepts to primary and secondary data collection and interpretation. I also learned how to collect data and interpret it through IBM Statistical Package for the Social Sciences (SPSS).

Consumer behavior focused on the comprehensive study of behavioral models and concepts to help understand, evaluate and predict consumer behavior in terms of marketing implications.

In Digital Marketing, the class focused on the use of Internet technologies as they have come to be used for the marketing, selling and distribution of goods and services.

This course focused on analyzing different cases of marketing management decisions. Specifically, it emphasized on developing marketing in response to variations in the competitive economic environment.

Social Media Marketing focused on the use of online social media as a marketing tool to reach consumers and the strategic use of digital media and platforms for professional purposes. I was able to use a variety of tools on the Internet to conduct research, develop online marketing campaigns and increase the competitive advantage of marketing strategies.